The greatest Jazz musicians all have one thing in common: a Signature Sound.
Miles Davis, Charlie Parker, Dizzy Gillespie…Thelonious Monk, Charles Mingus, Elvin Jones…with a single note, you knew who you were listening to. Others might imitate their sound, but could never quite duplicate it.
In a time when sameness dominates, the Signature Sound concept provides both a creative and strategic lesson for organizations. Using breakthrough examples from today’s most successful organizations, Creativity & All That Jazz demonstrates how a company can move past traditional operational barriers, foster creative thinking, and develop their next Big Idea – with confidence, speed and dexterity.
Through critical leadership techniques – including strategic visioning, synchronous communication, and real-time decision-making – you’ll learn how your brand can break away from the pack. And like a Jazz master with a unique Signature Sound, you’ll be able to create customers for life.